Hi, I'm a product designer.
People say I’m great at storytelling & web interfaces —
well, let's make something cool together
Or drop a line to
work@hugolofquist.com
Hi, I'm a product designer.
People say I’m great at storytelling & web interfaces —
well, let's make something cool together
Or drop a line to
work@hugolofquist.com
Hi, I'm a product designer.
People say I’m especially great at storytelling & web interfaces — well, let's make something cool together
Or drop a line to
work@hugolofquist.com
Product designer here.
People say I’m especially great at storytelling & web interfaces — well, let's make something cool together
Or drop a line to
work@hugolofquist.com
Hi, I'm a product designer.
People say I’m especially great at storytelling & web interfaces — well, let's make something cool together
Or drop a line to work@hugolofquist.com
CURRENT PROJECT
Design of a trip planner
Owned a web app from top to bottom: idea, research, design, testing, coding. Shipped the MVP in 20 working days.
2018…2023
Leading content design at a neobank
Built web, iOS, and Android apps for 60 million users. Led a team of 10 UX writers.
Owned the information architecture, interface logic, and tone of voice.
CURRENT PROJECT
Design of a trip planner
Owned a web app from top to bottom: idea, research, design, testing, coding. Shipped the MVP in 20 working days.
2018…2023
Leading content design at a neobank
Built web, iOS, and Android apps for 60 million users. Led a team of 10 UX writers.
Owned the information architecture, interface logic, and tone of voice.
CURRENT PROJECT
Design of a trip planner
Owned a web app from top to bottom: idea, research, design, testing, coding. Shipped the MVP in 20 working days.
2018…2023
Leading content design at a neobank
Built web, iOS, and Android apps for 60 million users. Led a team of 10 UX writers.
Owned the information architecture, interface logic, and tone of voice.
CURRENT PROJECT
Design of a trip planner
Owned a web app from top to bottom: idea, research, design, testing, coding. Shipped the MVP in 20 working days.
2018…2023
Leading content design at a neobank
Built web, iOS, and Android apps for 60 million users. Led a team of 10 UX writers.
Owned the information architecture, interface logic, and tone of voice.
SKILLS
What I bring to the team
SKILLS
What I bring to the team
Shaping the story
I bring structure, story, and a bit of charm to make navigation smooth
Prototyping
I prototype web apps with V0, Framer, and Figma
Research
I use the JTBD as a main framework
Documentation
I write follow-ups and clear specs for devs
Collaboration
I love pairing with researchers, writers, and PMs
Testing hypotheses
I run hallway and A/B tests, I dive into Google Analytics and Amplitude data
Shaping the story
I bring structure, story, and a bit of charm to make navigation smooth
Prototyping
I prototype web apps with V0, Framer, and Figma
Research
I use the JTBD as a main framework
Documentation
I write follow-ups and clear specs for devs
Collaboration
I love pairing with researchers, writers, and PMs
Testing hypotheses
I run hallway and A/B tests, I dive into Google Analytics and Amplitude data
DROP ME A LINE
HUGO LÖFQUIST
2022…2026
BASED IN BERLIN
52.477695° N, 13.361801° E
LEGAL NAME
EVGENII LEFKVIST
DROP ME A LINE
BASED IN BERLIN
52.477695° N, 13.361801° E
LEGAL NAME
EVGENII LEFKVIST
DROP ME A LINE
BASED IN BERLIN
52.477695° N, 13.361801° E
LEGAL NAME
EVGENII LEFKVIST