Work

Journal

About

Work

Journal

About

Work

Journal

About

Product designer here.
Good at storytelling and prototyping.
Make B2C apps — web and mobile

Say hi on LinkedIn

Or drop a line to
work@hugolofquist.com

Product designer here.
Good at storytelling and prototyping.
Specialize in fintech apps — web and mobile

Or drop a line to work@hugolofquist.com

Say hi on LinkedIn

Portfolio case

Trip planner with budgeting features

Own it from top to bottom: idea, research, design, testing, shipping. The MVP was launched in September 2026.

Portfolio case

Mobile apps for a trip planner

Made iOS and Android apps using native SwiftUI and Material Design components. Coming to app stores in 2027.

Previous career

UX writing at a neobank

Worked at a neobank with 60 million users. Spent my last few years there as a lead content designer. Owned the information architecture, interface logic, and tone of voice — and led a team.

Portfolio case

Trip planner with budgeting features

Own it from top to bottom: idea, research, design, testing, shipping. The MVP was launched in September 2026.

Portfolio case

Mobile apps for a trip planner

Made iOS and Android apps using native SwiftUI and Material Design components. Coming to app stores in 2027.

Portfolio case

Trip planner with budgeting features

Own it from top to bottom: idea, research, design, testing, shipping. The MVP was launched in September 2026.

Portfolio case

Mobile apps for a trip planner

Made iOS and Android apps using native SwiftUI and Material Design components. Coming to app stores in 2027.

Previous career

UX writing at a neobank

Worked at a neobank with 60 million users. Spent my last few years there as a lead content designer. Owned the information architecture, interface logic, and tone of voice — and led a team.

SKILLS

What I bring to the team

SKILLS

What I bring to the team

SKILLS

What I bring to the team

VISUAL DESIGN

Use Figma for layouts and components. Combine it with Claude Design for brainstorming

Check out what I design

Prototyping

Build prototypes with AI to test ideas

See what I built

Storytelling

T

As a former UX writer, I bring structure, story, and a bit of charm

See how I write

Research

JTBD

Use JTBD to find out what people need

See how I use it

VISUAL DESIGN

Use Figma for layouts and components. Combine it with Claude Design for brainstorming

Check out what I design

Prototyping

Build prototypes with AI to test ideas

See what I built

Storytelling

T

As a former UX writer, I bring structure, story, and a bit of charm

See how I write

Research

JTBD

Use JTBD to find out what people need

See how I use it

VISUAL DESIGN

Use Figma for layouts and components. Combine it with Claude Design for brainstorming

Check out what I design

Prototyping

Build prototypes with AI to test ideas

See what I built

Storytelling

T

As a former UX writer, I bring structure, story, and a bit of charm

See how I write

Research

JTBD

Use JTBD to find out what people need

See how I use it

VISUAL DESIGN

Use Figma for layouts and components. Combine it with Claude Design for brainstorming

Check out what I design

Prototyping

Build prototypes with AI to test ideas

See what I built

Storytelling

T

As a former UX writer, I bring structure, story, and a bit of charm

See how I write

Research

JTBD

Use JTBD to find out what people need

See how I use it

DROP ME A LINE

work@hugolofquist.com

SNEAK A PEEK

Hugo Löfquist

2022 — 2026

Legal name

Evgenii Lefkvist

Based in Berlin

Work worldwide

DROP ME A LINE

work@hugolofquist.com

SNEAK A PEEK

Hugo Löfquist

2022 — 2026

Legal name

Evgenii Lefkvist

Based in Berlin

Work worldwide

DROP ME A LINE

work@hugolofquist.com

SNEAK A PEEK

Hugo Löfquist

2022 — 2026

Legal name

Evgenii Lefkvist

Based in Berlin

Work worldwide