2026
Designing a trip planner —
a web app created by me and a team of AI assistants
2026
Designing a trip planner —
a web app created by me and a team of AI assistants
2026
Designing a trip planner —
a web app created by me and a team of AI assistants
Opens in a new tab.
No account needed
Opens in a new tab. No account needed
Idea of the app
Travelers are tired of overhyped places: they are expensive, crowded, and often soulless. People try to fix this in a few ways, but it's not easy.
FOLLOWING INFLUENCERS
Some people find a YouTube or Instagram creator that give better advices. It works, but it takes hours of deep research. Simple PDF-style guides can cost good 20-30 euros.
TRAVEL APPS
Most travel apps are way too generic and shallow, which just leaves you even more frustrated.
UNDERHYPE ROLE
Underhype cuts the noise. It focuses strictly on Sweden and relies on strong editorial reviews, giving you recommendations based exactly on your schedule and trip length.
It's a summary
of my JTBD
research
Idea of the app
I kept the language consistent across the product, chose words people actually use, and avoided abstract terms so users could easily picture exactly what I meant.
FOLLOWING INFLUENCERS
Some people find a YouTube or Instagram creator that give better advices. It works, but it takes hours of deep research. Simple PDF-style guides can cost good 20-30 euros.
TRAVEL APPS
Most travel apps are way too generic and shallow, which just leaves you even more frustrated.
UNDERHYPE ROLE
Underhype cuts the noise. It focuses strictly on Sweden and relies on strong editorial reviews, giving you recommendations based exactly on your schedule and trip length.
It's a summary
of my JTBD
research
Idea of the app
Travelers are tired of overhyped places: they are expensive, crowded, and often soulless. People try to fix this in a few ways, but it's not easy.
FOLLOWING INFLUENCERS
Some people find a YouTube or Instagram creator that give better advices. It works, but it takes hours of deep research. Simple PDF-style guides can cost good 20-30 euros.
TRAVEL APPS
Most travel apps are way too generic and shallow, which just leaves you even more frustrated.
UNDERHYPE ROLE
Underhype cuts the noise. It focuses strictly on Sweden and relies on strong editorial reviews, giving you recommendations based exactly on your schedule and trip length.
It's a summary
of my JTBD
research
How it works for a user
How it works for a user
How it works for a user
1
You answer a few questions
Decide on a destination, your travel dates, and exactly how you want to get around.
2
The app curates local tips
Discover the best lunch spots, grocery store finds, and real public transport costs.
3
You keep what you like
Leave your email to dive deeper and save a custom list of things you want to do.
1
You answer a few questions
Decide on a destination, your travel dates, and exactly how you want to get around.
2
The app curates local tips
Discover the best lunch spots, grocery store finds, and real public transport costs.
3
You keep what you like
Leave your email to dive deeper and save a custom list of things you want to do.
1
You answer a few questions
Decide on a destination, your travel dates, and exactly how you want to get around.
2
The app curates local tips
Discover the best lunch spots, grocery store finds, and real public transport costs.
3
You keep what you like
Leave your email to dive deeper and save a custom list of things you want to do.
Design approach
Design approach
Design approach
The design had to match the product's core philosophy — avoid the mainstream. That's why Underhype intentionally: — Uses a serif font, which is rare for modern interfaces. — Sticks to a local .se domain instead of a flashy one like .ai or .io. — Relies on human editorial vision instead of generic algorithms. — Focuses on mastering one market instead of being an "everything" app.
The design had to match the product's core philosophy — avoid the mainstream. That's why Underhype intentionally: — Uses a serif font, which is rare for modern interfaces. — Sticks to a local .se domain instead of a flashy one like .ai or .io. — Relies on human editorial vision instead of generic algorithms. — Focuses on mastering one market instead of being an "everything" app.
The design had to match the product's core philosophy — avoid the mainstream. That's why Underhype intentionally: — Uses a serif font, which is rare for modern interfaces. — Sticks to a local .se domain instead of a flashy one like .ai or .io. — Relies on human editorial vision instead of generic algorithms. — Focuses on mastering one market instead of being an "everything" app.
DROP ME A LINE
2023 — 2026
Hugo Löfquist
Hugo is preferred name. Legal one is Evgenii Lefkvist
DROP ME A LINE
2023 — 2026
Hugo Löfquist
Hugo is preferred name. Legal one is Evgenii Lefkvist
DROP ME A LINE
2023 — 2026
Hugo Löfquist
Hugo is preferred name. Legal one is Evgenii Lefkvist