Wokring as a content designer at Yandex — my entire career explained
Wokring as a content designer at Yandex — my entire career explained
Wokring as a content designer at Yandex — my entire career explained
CONTEXT
CONTEXT
Yandex is one of the biggest tech companies in Eastern Europe. I worked in the team behind a neobank with 60 million customers — Yandex Money (recently rebranded as YooMoney).
WHAT WAS MY JOB
WHAT WAS MY JOB
WHAT WAS MY JOB
I worked as a content designer (aka UX writer) for 5 years, starting as a junior and finishing as a team lead.
I worked as a content designer (aka UX writer) for 5 years, starting as a junior and finishing as a team lead.
At Yandex Money, a content designer didn’t just write interface copy. The role was more about designing products with words, working closely with product designers and product managers.
At Yandex Money, a content designer didn’t just write interface copy. The role was more about designing products with words, working closely with product designers and product managers.
Product research
Ran small tests independently, like hallway testing. Conducted larger research in pairs with UX researchers.
Informational architecture
Maintained consistent terminology across all products, help pages, support messages, and office info.
Interface design
Designed the structure of screens, not just the copy. Handled corner cases, mapped technical errors to friendly messages, and set up text variables.
Product research
Ran small tests independently, like hallway testing. Conducted larger research in pairs with UX researchers.
Informational architecture
Maintained consistent terminology across all products, help pages, support messages, and office info.
Interface design
Designed the structure of screens, not just the copy. Handled corner cases, mapped technical errors to friendly messages, and set up text variables.
Product research
Ran small tests independently, like hallway testing. Conducted larger research in pairs with UX researchers.
Informational architecture
Maintained consistent terminology across all products, help pages, support messages, and office info.
Interface design
Designed the structure of screens, not just the copy. Handled corner cases, mapped technical errors to friendly messages, and set up text variables.
THE WAY I WORKED
THE WAY I WORKED
THE WAY I WORKED
I was involved at every stage of the product development cycle — from the very beginning.
I was involved at every stage of the product development cycle — from the very beginning.
Each sub-product — debit cards, cashback programs, money transfers, bill payments — had a dedicated team. I often worked with 3–4 teams simultaneously.
Each sub-product — debit cards, cashback programs, money transfers, bill payments — had a dedicated team. I often worked with 3–4 teams simultaneously.
EXAMPLES OF WORK
Loyalty program
EXAMPLES OF WORK
Loyalty program
EXAMPLES OF WORK
Loyalty program
Built from scratch. Increased user engagement by introducing achievements, promoting cashback, and creating mini-games.
Built from scratch. Increased user engagement by introducing achievements, promoting cashback, and creating mini-games.
Reactivated inactive users and increased the number of people paying via Yandex instead of alternatives.
Reactivated inactive users and increased the number of people paying via Yandex instead of alternatives.
In-app mini-game made for Cyberpunk 2077 launch
EXAMPLES OF WORK
In-app mini-game made for Cyberpunk 2077 launch
EXAMPLES OF WORK
In-app mini-game made for Cyberpunk 2077 launch
Collaborated with VISA and CD Projekt RED to launch a mini-game inside our B2C banking app.
Collaborated with VISA and CD Projekt RED to launch a mini-game inside our B2C banking app.
Engaged users to pay via Yandex Money more often while tying into Cyberpunk 2077 lore.
Engaged users to pay via Yandex Money more often while tying into Cyberpunk 2077 lore.
Traffic & parking tickets finder
EXAMPLES OF WORK
Traffic & parking tickets finder
EXAMPLES OF WORK
Traffic & parking tickets finder
Developed the fastest system for checking unpaid tickets. Translated legal descriptions into easy-to-understand text, included photos of violations, and set up reminders and auto-payments.
Developed the fastest system for checking unpaid tickets. Translated legal descriptions into easy-to-understand text, included photos of violations, and set up reminders and auto-payments.
Designed the experience to assure users tickets were accurate, increasing conversion to payment.
Designed the experience to assure users tickets were accurate, increasing conversion to payment.
Online banking for small businesses
EXAMPLES OF WORK
Online banking for small businesses
EXAMPLES OF WORK
Online banking for small businesses
Built a completely new banking experience for B2B transactions, making them simpler and more intuitive.
Built a completely new banking experience for B2B transactions, making them simpler and more intuitive.
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Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist
DROP ME A LINE
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist
DROP ME A LINE
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist