Yandex is one of the biggest tech companies in Eastern Europe. I worked in the team behind a neobank with 60 million customers — Yandex Money (recently rebranded as YooMoney).
I worked as a content designer (aka UX writer) for 5 years, starting as a junior and finishing as a team lead.
At Yandex Money, a content designer didn’t just write interface copy. The role was more about designing products with words, working closely with product designers and product managers.
I was involved at every stage of the product development cycle — from the very beginning.
Each sub-product — debit cards, cashback programs, money transfers, bill payments — had a dedicated team. I often worked with 3–4 teams simultaneously.
Built from scratch. Increased user engagement by introducing achievements, promoting cashback, and creating mini-games.
Collaborated with VISA and CD Projekt RED to launch a mini-game inside our B2C banking app.
Developed the fastest system for checking unpaid tickets. Translated legal descriptions into easy-to-understand text, included photos of violations, and set up reminders and auto-payments.
Built a completely new banking experience for B2B transactions, making them simpler and more intuitive.