Hi, I’m a product designer based in Berlin.
People say I’m good with product metrics, storytelling, and crafting human-friendly interfaces. Well, let’s make something 💥 that turns heads!
PORTFOLIO
Check out my work — no concepts, published projects only
EXPERIENCE
For the last 7 years, I worked in UX — mainly in Fintech
2023...2024
Product designer
Moved to Berlin. Work as a self-employed designer 18 h per week.
I own my projects from top to bottom: market research, content, design, coding, marketing.
2022...2023
Lead UX writer
Led a team of 12 writers at neobank with 60 M users.
Hired and mentored newbies, made guides, built relationships with the legal, marketing, and PR teams.
2018...2021
UX writer
Worked at a neobank Yandex Money (new name — YooMoney).
Built a cashback program from scratch. Worked on debit cards, money transfers, and utility bills.
HARD SKILLS
Skilled in design, writing, marketing, research, and coding
Confident in Figma
Libraries, auto layouts, prototypes with variables — you name it.
Expert in UX writing
I worked as a UX writer for five years.
Fluent in English
I'm certified at C1 level,
so I chat smoothly.
JTBD evangelist
Run surveys, interviews. Do segmentation.
Use AI for visuals
I use AI-powered image creator called Recraft.
Build apps in Swift
At basic level — to talk with dev teams easily.
Use HTML & CSS
Can create modern site — like Hamburg guide
CONTACTS
Drop me a line:
work@hugolofquist.com
SOCIAL LIFE
Personal daily life
on Instagram
Thoughts
on Threads
Saved videos
on YouTube
