Hey, product designer here.
People say Im great at research & storytelling well, let's make something that turns heads!

Hey, product designer here.
People say Im great at research & storytelling well, let's make something that turns heads!

Product designer here.

People say I’m great at research & storytelling — well, let's make something that turns heads!

Hey, product designer here.
People say Im great at research & storytelling well, let's make something that turns heads!

PORTFOLIO

Selected work

PORTFOLIO

Selected work

PORTFOLIO

Selected work

A spot for your team

I'm open to working in Germany. If this feels like a fit, let’s talk — work@hugolofquist.com

A spot for your team

I'm open to working in Germany. If this feels like a fit, let’s talk — work@hugolofquist.com

A spot for your team

I'm open to working in Germany. If this feels like a fit, let’s talk — work@hugolofquist.com

A spot for your team

I'm open to working in Germany. If this feels like a fit, let’s talk — work@hugolofquist.com

SKILLS

What I bring to the team

SKILLS

What I bring to the team

SKILLS

What I bring to the team

Shape the story

I bring structure, story, and a bit of charm to make navigation smooth

Build prototypes

I use HTML, CSS, Framer, and Lovable

Validate ideas

I rely on data and the JTBD framework

Test design

I run A/B, hallway, and negative tests

Run faster with AI

I use Gemini for research and visuals

Team up with stakeholders

I make human interfaces that drive KPIs, reduce support tickets, and avoid legal drama

Shape the story

I bring structure, story, and a bit of charm to make navigation smooth

Build prototypes

I use HTML, CSS, Framer, and Lovable

Validate ideas

I rely on data and the JTBD framework

Test design

I run A/B, hallway, and negative tests

Run faster with AI

I use Gemini for research and visuals

Team up with stakeholders

I make human interfaces that drive KPIs, reduce support tickets, and avoid legal drama

Shape the story

I bring structure, story, and a bit of charm to make navigation smooth

Build prototypes

I use HTML, CSS, Framer, and Lovable

Validate ideas

I rely on data and the JTBD framework

Test design

I run A/B, hallway, and negative tests

Run faster with AI

I use Gemini for research and visuals

Team up with stakeholders

I make human interfaces that drive KPIs, reduce support tickets, and avoid legal drama

Shape the story

I bring structure, story, and a bit of charm to make navigation smooth

Build prototypes

I use HTML, CSS, Framer, and Lovable

Validate ideas

I rely on data and the JTBD framework

Test design

I run A/B, hallway, and negative tests

Run faster with AI

I use Gemini for research and visuals

Team up with stakeholders

I make human interfaces that drive KPIs, reduce support tickets, and avoid legal drama

2023 — 2026

Hugo Löfquist

Legal name: Evgenii Lefkvist

2023 — 2026

Hugo Löfquist

Legal name: Evgenii Lefkvist

2023 — 2026

Hugo Löfquist

Legal name: Evgenii Lefkvist