Hey, product designer here.
People say Im great at research & storytelling well, let's make something that turns heads!

Product designer here.

People say I’m great at research & storytelling — well, let's make something that turns heads!

Hey, product designer here.
People say Im great at research & storytelling well, let's make something that turns heads!

Hey, product designer here.
People say Im great at research & storytelling well, let's make something that turns heads!

PORTFOLIO

Check out my work

PORTFOLIO

Check out my work

PORTFOLIO

Check out my work

SKILLS

What I bring to product teams

SKILLS

What I bring to product teams

SKILLS

What I bring to product teams

Storytelling through interfaces

As a former UX writer, I bring structure, story, and a bit of charm to make navigation smooth

Prototyping

I use HTML + CSS, Framer, and Lovable

Product research

I validate ideas using JTBD and data

Enterprise experience

I know how to ship in large teams

Using Gemini

I do market research and visuals using AI

Product sense

I focus on revenue, retention, and hitting KPIs, while keeping the interface human-friendly

Storytelling through interfaces

As a former UX writer, I bring structure, story, and a bit of charm to make navigation smooth

Prototyping

I use HTML + CSS, Framer, and Lovable

Product research

I validate ideas using JTBD and data

Enterprise experience

I know how to ship in large teams

Using Gemini

I do market research and visuals using AI

Product sense

I focus on revenue, retention, and hitting KPIs, while keeping the interface human-friendly

Storytelling through interfaces

As a former UX writer, I bring structure, story, and a bit of charm to make navigation smooth

Prototyping

I use HTML + CSS, Framer, and Lovable

Product research

I validate ideas using JTBD and data

Enterprise experience

I know how to ship in large teams

Using Gemini

I do market research and visuals using AI

Product sense

I focus on revenue, retention, and hitting KPIs, while keeping the interface human-friendly

Storytelling through interfaces

As a former UX writer, I bring structure, story, and a bit of charm to make navigation smooth

Prototyping

I use HTML + CSS, Framer, and Lovable

Product research

I validate ideas using JTBD and data

Enterprise experience

I know how to ship in large teams

Using Gemini

I do market research and visuals using AI

Product sense

I focus on revenue, retention, and hitting KPIs, while keeping the interface human-friendly

2023…2025

Hugo Löfquist

Legal name: Evgenii Lefkvist

2023…2025

Hugo Löfquist

Legal name: Evgenii Lefkvist

2023…2025

Hugo Löfquist

Legal name: Evgenii Lefkvist