Designing site templates for small business
Designing site templates for small business
Designing site templates for small business
CONTEXT
I run a small one-person business making Framer templates for cafés, driving schools, and hair salons. Each template comes with documentation written for non-designers, so anyone can set it up without stress.
CHALLENGE
CHALLENGE
The Framer template market is crowded with designs that look great but don’t reflect how businesses actually operate. For example, many café templates include a blog page, even though most cafés use Instagram to share updates — because it’s familiar, attracts new customers, and matches client expectations.
The Framer template market is crowded with designs that look great but don’t reflect how businesses actually operate. For example, many café templates include a blog page, even though most cafés use Instagram to share updates — because it’s familiar, attracts new customers, and matches client expectations.
APPROACH
APPROACH
I design every template around real business needs. To do that, I review what small businesses request on freelance platforms, look at how their audiences interact with websites, and then build templates that fit those patterns.
I design every template around real business needs. To do that, I review what small businesses request on freelance platforms, look at how their audiences interact with websites, and then build templates that fit those patterns.
IMPACT
IMPACT
I made X templates, sold X copies in total .
I made X templates, sold X copies in total .
TEMPLATE ONE
For cafés, bars, and restaurants
TEMPLATE ONE
For cafés, bars, and restaurants
TEMPLATE ONE
For cafés, bars, and restaurants
Saves 3× on Framer costs
Works with MINI plan, uses layers instead of pages and CMS
Suits all cafe guests
Shows hours, address, contacts, lets guests book a table
Documented for owners
Includes instructions to tweak template without a designer
Saves 3× on Framer costs
Works with MINI plan, uses layers instead of pages and CMS
Suits all cafe guests
Shows hours, address, contacts, lets guests book a table
Documented for owners
Includes instructions to tweak template without a designer
Saves 3× on Framer costs
Works with MINI plan, uses layers instead of pages and CMS
Suits all cafe guests
Shows hours, address, contacts, lets guests book a table
Documented for owners
Includes instructions to tweak template without a designer
DROP ME A LINE
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist
DROP ME A LINE
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist
DROP ME A LINE
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist