Modern Stockholm — guide for those who are tired of overhyped touristy places
Modern Stockholm — guide for those who are tired of overhyped touristy places
Modern Stockholm — guide for those who are tired of overhyped touristy places
CONTEXT
Overview
CONTEXT
Overview
CONTEXT
Overview
Published in July 2025 • Made in 3 weeks • Designed in Framer • Produced by myself
Published in July 2025 • Made in 3 weeks • Designed in Framer • Produced by myself
Research
Research
Stockholm is popular city — with 15 million overnight stays in 2024. And 32% of travelers are foreigners — mostly from UK, Scandinavia, and Germany.
There are tons of Stockholm guides. The problem is they have walls of text, poor photos, and lead to touristy traps.
The guide I made cuts the fluff — it's compact, playful, independent website about modern city.
Stockholm is popular city — with 15 million overnight stays in 2024. And 32% of travelers are foreigners — mostly from UK, Scandinavia, and Germany.
There are tons of Stockholm guides. The problem is they have walls of text, poor photos, and lead to touristy traps.
The guide I made cuts the fluff — it's compact, playful, independent website about modern city.
DESIGN PROCESS
Ideation, prototyping, and visual design
DESIGN PROCESS
Ideation, prototyping, and visual design
DESIGN PROCESS
Ideation, prototyping, and visual design
Published in July 2025 • Made in 3 weeks • Designed in Framer • Produced by myself
Published in July 2025 • Made in 3 weeks • Designed in Framer • Produced by myself
VALIDATION
User testing, iterations, and refinements
VALIDATION
User testing, iterations, and refinements
VALIDATION
User testing, iterations, and refinements
RESULTS
Final design, impacts, and lessons learned
RESULTS
Final design, impacts, and lessons learned
RESULTS
Final design, impacts, and lessons learned
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist
Hugo Löfquist
2024…2025
Legal name:
Evgenii Lefkvist